Since its opening on the place Vendôme in Paris in 1906, the renowned

French jeweler Van Cleef & Arpels has played a leading role in the development

of the art of jewelry design. "Timeless Beauty", the heritage exhibition organized

for the first time in China by Van Cleef & Arpels at the Museum of Contemporary Art

in Shanghai, explores the centennial history of the Maison through

sources of inspiration such as Nature and Couture. This exhibition enhances

Van Cleef & Arpels' unrivalled know-how and its quest for perfect beauty,

encapsulated by highly demanding gemmologists, who select only the purest

and most exceptional stones, the astonishing Mystery Setting technique,

which has inspired so many designs, and the virtuosity of jewelers who bring

the ingeniously transformable jewelry sets to life. In their poetic vision of beauty,

dreams and matchless perfection, Van Cleef & Arpels' creations belong to a world

of femininity and grace, a fascinating natural universe, a garden of Eden teeming

with fairies, butterflies and lucky charms - an enchanted world.