Designers are quite often distressed

to find that their designs are somewhat

common or not creative enough. Each

designer hopes to create special and

unique works all the time, but this

is sometimes difficult to achieve.

People are not always aware that the

choice and use of the most appropriate

materials or technology is a smart way

to obtain a great and unique effect in

the work. This book focuses on ideas

concerning the application to graphic

design of particular materials such

as wood, plastic, fabric, metal, etc.

and various popular technologies

including special inks, screen printing,

letterpress overprinting, embossing,

perforation, UV coating, die-cutting,

etc. This is an essential book for

graphic designers. All the works

selected in the book are drawn from

outstanding designers and design

teams worldwide.