Noovo

In these fast-paced times, the message sent out by the mass media tends towards the globalisation of taste in music, art and design. Brands, trends, advertising all contribute to an all-encompassing web of reference points.

Since 2005, Noovo has passionately sought out the least conventional ways to bring out the most prolific design and to give insight into today's world of cutting-edge fashion. For this book, we have inquired into the limits of what is out there, trying to find Fashion with Soul .