Innovation isn't what it used to be Traditionally a synonym

for sophistication, hi-tech and expense, today it means

seeking frugality, mining segments that the competition

has abandoned and accessing new customers whose

modest incomes meant they were once ignored. The West

used to conceptualise innovation for its own purposes.

Today, it is being developed increasingly for - and soon

by - the emerging world.

The Logan's adventure epitomises these new innovation

trajectories and outlines new frontiers for its industry.

The question then becomes how and why a company

like Renault chose this path; how it withstood so many

surprises and obstacles to become one most spectacular

success stories of the early 21st century; and whether

this success might destabilise European industrialists'

traditional development model.

Following an in-depth investigation behind the scenes at

Renault and Dacia, the book's three authors - economists

and managers specialised in the automotive industry -

provide an answer to these and other questions.

Beyond the automotive sector, the book is also useful

to anyone tracking current upheavals in the world's

economic equilibrium and interested in how corporate

innovation processes might contribute to this trend.