Illustration has become so prevalent in the work of fashion, graphic and

industrial designers and has served to boost their intellectual and creative

productivity to such a prolific level, that it has evolved into a dynamic

medium and art form in its own right, shaping ideas, mass consumer

conceptions and generating global trends. In addition it has created a

language and a discourse of its own, both personal and general, which

society can easily identify with - finding within il a vast quantity of

universal and thus common codes and references.

Illustration is today one of the most fashionable disciplines in the artistic,

professional and business field. It is an essential tool in distinguishing

and personalizing messages, statements and graphic concepts and an

important creative resource for an infinite number of applications

particularly related to the design, communication and fashion industries.