Eat and go : branding & design for takeaways & restaurants. Eat and go : design de marques pour la restauration rapide. Eat and go : diseno de marca para takeaways y restaurantes. Eat and go : design de marca para takeaway e restaurantes

Éditeur: Promopress
2014232 pagesISBN 9788415967293
Format: ReliéLangue : Anglais
Showcasing over one hundred restaurants that offer both
table and takeaway services, Eat & Go reveals the creative
dimensions of designing packaging for takeaway food.
From balancing aesthetic considerations against usability
to conveying a restaurant's brand image in an appealing
way, designers working in this field face many fascinating
challenges. In exploring what is both a quirky area of
packaging design and a key aspect of the hospitality
sector, Eat & Go offers creative food for thought for
designers, marketing professionals and gourmets alike.
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