Eat and go : branding & design for takeaways & restaurants. Eat and go : design de marques pour la restauration rapide. Eat and go : diseno de marca para takeaways y restaurantes. Eat and go : design de marca para takeaway e restaurantes

Eat and go : branding & design for takeaways & restaurants. Eat and go : design de marques pour la restauration rapide. Eat and go : diseno de marca para takeaways y restaurantes. Eat and go : design de marca para takeaway e restaurantes

Eat and go : branding & design for takeaways & restaurants. Eat and go : design de marques pour la restauration rapide. Eat and go : diseno de marca para takeaways y restaurantes. Eat and go : design de marca para takeaway e restaurantes
Éditeur: Promopress
2014232 pagesISBN 9788415967293
Format: ReliéLangue : Anglais

Showcasing over one hundred restaurants that offer both

table and takeaway services, Eat & Go reveals the creative

dimensions of designing packaging for takeaway food.

From balancing aesthetic considerations against usability

to conveying a restaurant's brand image in an appealing

way, designers working in this field face many fascinating

challenges. In exploring what is both a quirky area of

packaging design and a key aspect of the hospitality

sector, Eat & Go offers creative food for thought for

designers, marketing professionals and gourmets alike.

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