English for

Marketing and Advertising

-

English for Marketing and Advertising

is designed for :

- those people who are studying English with a special focus on the world of marketing and the advertising media;

- people working in the fields of marketing, advertising and communication who need to brush up on their English.

-

English for Marketing and Advertising

is suitable for work in class or for self-study.

- Each of the 12 units of English for Marketing and Advertising covers one particular theme - targeting the consumer, choosing the media, product endorsement, organising a campaign, ethical advertising, etc.

- Within each unit, the activities vary from vocabulary work to free discussion and are based for the most part on authentic material, both written and visual.

- The "Language in use" section in each chapter presents and practises a point of grammar that needs particular attention.

-

English for Marketing and Advertising

is also :

- a 60-minute CD containing dialogues, interviews and discussions for listening comprehension ;

- a "corrigé" of the exercises.