Summary : Positioning: The Battle for Your Mind : Review and Analysis of Ries and Trout's Book
Éditeur: Business Book Summaries
201640 pagesISBN 9782511043851
Format: BrochéLangue : Anglais
The must-read summary of Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind". This complete summary of the ideas from Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind" shows how effective product positioning has an impact on the perceptions of the target market...
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