Giving beyond borders : how companies engage in corporate philanthropy internationally

Giving beyond borders : how companies engage in corporate philanthropy internationally

Giving beyond borders : how companies engage in corporate philanthropy internationally
Éditeur: ADMICAL
2011275 pagesISBN 9782907507318
Format: BrochéLangue : Anglais

The international dimension of corporate philanthropy brings out a key

question from a company's perspective: how does one build a common

narrative, capable of unifying energies and conveying values on behalf of

an entire group?

To answer this question, Giving Beyond Borders presents the ten key steps to

a successful international giving policy, through the testimonies of practitioners

and expert opinions, as well as the theoretical tools necessary.

Giving Beyond Borders is aimed at all businesses considering their

commitment at international level and all stakeholders who wish to understand

the motivations and modus operandi of corporate donors.

This practical guide will help readers to understand how best to manage

corporate giving abroad, taking into account the diversity of cultures and

initiatives.

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