For Willys, it was a way to compete with Ford and

Bantam, the other two jeep manufacturers. Willys

contributed enormously to the development of the

jeep's fame by flooding the press with magnificent

colour adverts. The vehicle's fame was further

reinforced thanks to its excellent combat reputation,

and its image was used to promote a whole range

of products.

Having become an iconic vehicle, the jeep was

seen on all sorts of objects, ranging from writing

paper, matchboxes and playing cards, initially in

The United States, then throughout the free world.

This book has assembled a fabulous collection of adverts and

illustrations portraying the jeep during the Second World War. These

were drawn and painted by the greatest illustrators of the period.

Each picture is accompanied by a short text in order to place it

within its context.