Summary : Brand-Leadership : Review and Analysis of Aaker and Joachimsthaler's Book
Éditeur: Business Book Summaries
201640 pagesISBN 9782512003724
Format: BrochéLangue : Anglais
The must-read summary of David Aaker and Erich Joachimsthaler's book: "Brand-Leadership: The Evolving Paradigm". This complete summary of the ideas from David Aaker and Erich Joachimsthaler's book "Brand-Leadership" shows that creating and progressively building strong brands is an important commercial activity for most business enterprises...
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