First opus of a collection directed by Professor Ghislaine Azémard,

the book 100 notions for crossmedia is intended for communications

and marketing professionals and students in the broad sense but

also for those active in digital development and intent on delving

into the latest trends and uses.

The interdisciplinary nature of this work makes it accessible and

pertinent for readers of various training and expertise, social

sciences, graphic arts, IT development and communication

materials. The encyclopedia is built like an intersectorial vademecum

for those involved in digital issues, changing traditional media and

editorial strategies of emerging strategies. It consistently addresses

the structural concepts of new communication uses, particularly

crossmedia, social networks, virality, copyright, profiling,

touchscreens, connected (smart) television and communicating

objects. It is structured using a horizontal application vision that

facilitates interdisciplinary and international collaboration.

This work meets the needs of those intent on sharing a common

base of international knowledge to be pragmatically used in

exercising various professions. This initiative is organized based

on a logic that is itself crossmedia and based on a collaborative

scientific platform: www.100notions.com (French, English and

Chinese versions).

The purpose of this work and its coordinated digital complements is

to provide a scientifically cohesive tool, which presents a conceptual

map corresponding to the reorganization of media defined.