Varietal wines or terroir wines? Brand wines or appellation wines?

Commercial wines or cultural wines? In these times of globalization, of the

expansion of vineyards almost all over the world, of crisis in the wine industry,

of fiercer and fiercer competition, it is necessary to reflect on the values

that have always accompanied the creation of a wine and its enjoyment. The

notion of terroir, often challenged today, is one of these values, as are the

good practises that serve this notion. With their extraordinary diversity of

expression, terroir wines charm the wine lover and extend a certain art of

living in the face of a flood of technical, varietal and brand wines that

resemble one another all over the world. Followers or admirers of Henri

Jayer, known as the "pope of winegrowers", the fifty or so winegrowers that

contributed to this book enjoy meeting every year for the international

Henri Jayer gathering: Winegrowers, Gourmets and Terroirs of the World.

To the wine lovers that will read this book, they offer their reflections on the

complex reality of viticultural terroir, the foundation for the appreciation of

their wines, wines that bring out the music in the terroirs of the world.