Summary : Marketing 3.0 : Review and Analysis of Kotler, Kartajaya and Setiawan's Book
Éditeur: Business Book Summaries
201642 pagesISBN 9782511048870
Format: BrochéLangue : Anglais
The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit". This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts the movements of marketing strategies and suggests how businesses should market themselves today...
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