Summary : What Were They Thinking ? : Review and Analysis of McMath and Forbes' Book
Éditeur: Business Book Summaries
201642 pagesISBN 9782511046906
Format: BrochéLangue : Anglais
The must-read summary of Robert McMath and Thom Forbes' book: "What Were They Thinking ? Marketing Lessons I've Learned from Over 80,000 New-Product Innovations and Idiocies". This complete summary of the ideas from Robert McMath and Thom Forbes' book "What Were They Thinking ?...
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