What is the secret of

a logo? In an era when

people are more willing

and likely to "read" images

rather than texts,

how can logos cast a

magical spell on people

and arouse their desire

to shop?

Logo Decode: From Logo

Design to Branding tells

the stories behind over

ninety creative logos, offering

readers valuable

insights into how to create

a successful logo.

It introduces the processes

behind making

a logo-from the study

of the brand and the designer's

inspirations and

concepts to final design

decisions that include the

choice of font, color and

other elements-as well

as some of the profound

decisions that designers

have made. Logo Decode

is an inspiring guide for

graphic designers who

want to make great logos

and for businesses

that want to refresh their

brands.

Wang Shaoqiang is a professor

and graduate supervisor

at the Guangzhou Academy

of Fine Arts (China). He is a

prolific editor whose titles focus

on international design,

architecture, branding, communication,

trends and culture,

and he is also the editor

of Design 360° magazine

and Asia-Pacific Design yearbook.

He has been invited to

lecture at numerous universities,

design academies and

organizations, and he has been a

jury member for China's most

prestigious design and illustration

awards. Mr. Wang is

also director of the Guangdong

Museum of Art.