Summary : Marketing Warfare : Review and Analysis of Ries and Trout's Book
Éditeur: Business Book Summaries
201640 pagesISBN 9782511047460
Format: BrochéLangue : Anglais
The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market...
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