ATR. Three letters that bring to mind modern aircraft, which are drivers of social and economic development the world over. ATR combines comfort, safety and efficiency with local service, innovation and perseverance. At a time when some industries are shedding their human base to the point of becoming automated behemoths, ATR strives to remain a manufacturer on a human scale, offering the turboprop not only as the most environmentally-friendly solution but also as that best-suited to regional demographic challenges.