A well-designed logo is a crucial element of

making a brand stand out. But in today's

fast-changing world, a single logo is no

longer sufficiently versatile. Varying a logo

makes a brand identity richer and more

expressive, though regardless of how the

original logo is developed, its dynamic

forms must still convey the core values of

the brand. Logograma reveals the infinite

imaginative possibilities within any given

brand by providing an insight into how new

logos are generated through changes in

colour, form, typography, images and other

elements in order to leave a lasting visual

impression on the people who see them.